History of the advertising object
It all began in Great Britain at the dawn of the 18th century and the industrial revolution, it was at this time that the sector of communication by object took shape. At that time, companies used promotional items only to propagate their image as a brand to consumers.
Advertising items must therefore be useful in the consumer's daily life. The most popular objects were household utensils such as metal boxes.
It was in the 1950s that the advertising object began to be perceived as a collectible accessory evolving according to trends, which gave it a new function. In the 60s and 70s, the key ring as an advertising item was all the rage. Then came the time of the phone card and the pin in the 90s.
Nowadays, advertising objects hold an important place in the communication media of the French landscape. It can be found in different forms: a personalized t-shirt to promote a brand, an advertising pen to act as a business card or even a USB key that has become the ultimate high-tech gift!
The French Federation of Object Communication Professionals
There is a French Federation of Object Communication Professionals (2FPCO). Founded in 2004, 2FPCO is the representative organization of companies which manufacture, brand or distribute objects whose purpose is to promote the notoriety, image, products and services of advertisers.
The federation carried out a consumer satisfaction survey. In addition, this confirms the attraction of the French for advertising objects. In fact, 8 out of 10 French people would like to receive more, that's incredible in the era of dematerialization ! The survey also confirms that the advertising object is an effective medium, particularly in its role as a lever of support for brands. 81% of people surveyed remember the brand associated with the support.
In 2013, advertising items accounted for 4.4% of the overall amount of media and non-media communication; this is why the choice of it has become strategic in a communication plan. This survey highlights certain trends. 79% of people surveyed express their preference for computer and electronic accessories and 85% are in favor of detailed labeling. It is within the framework of a commercial “thank you” (loyalty or first purchase) that the advertising object is most appreciated in France; in second place comes the advertising item distributed during an event.
The 3 main functions of an advertising item
1) Please the customer to whom it is offered
2) Benefit from repeated visibility with this customer
3) Benefit from possible visibility among other consumers exposed to the object
Whether buyers or sellers, subject advertisers are real experts in subject communication advice. They assert their strategic place in the process of developing advertisers' marketing campaigns.
Marketing Creation at the service of the advertising object
With 10 years of experience in advertising and promotional items, Marketing Creation manufactures all types of products! We are accustomed to short deadlines and tight prices while taking into account product quality and compliance with standards.
Indeed, we work closely with certified laboratories such as SGS to guarantee the safety of our products.
Come discover our most beautiful success story with McDonalds!
We have had many projects, here are some of our references:
Our client IKKS asked us to create a skateboard that meets their expectations and specifications. It is a vintage object that is coming back into fashion, children and adults can use it in town or have fun in a skate park. IKKS needed Marketing Creation on the technical constraint and feasibility part of the product.
IKKS customers were able to see this skateboard on display in store windows. It was available for purchase as a promotional item for €5 for purchases over €130 in the 2016 girls' and boys' summer collections.
Timberland called on Marketing Creation to create an advertising item for the launch of a new clothing collection. Timberland specializes in “outdoor” clothing, so it was necessary to imagine an object corresponding to the strategic positioning, from a marketing point of view, of the brand.
We therefore designed, together, a bracelet based on the “Power Balance” model as a “gift” for the consumer. On the bracelet is the brand logo to express the connection between Timberland clothing with natural materials and the natural energy of the body.
Contact us today to bring your most creative ideas to life for personalized or completely tailor-made objects! Request a quote. 👇
- Request a quote