The history of the pin
The goal is to capture children's attention while conveying the message of your destination. That's why we've put together a list of ideas for goodies that will be sure to delight young tourists:
Example of a Roland Garros badge
The birth of the pin is marked with the badge, its ancestor, in the 18th century. The pin has existed since the First World War when it appeared as a decoration. In France in 1956, the radio station Europe 1 attempted communication using the pin as an advertising item but it was a failure.
It was thanks to the Roland Garros tennis tournament of 1987 that he achieved his popularity. Indeed, created by the Arthus-Bertrand house, the Roland Garros pins were to experience success and launch a real fashion.
The badge's heyday
From the end of the 80s the pin became a fashion accessory and a concrete and reliable communication support for businesses. At the beginning of the 90s, exchanges were created, books and catalogs were written on the subject and the rarest were collected at high prices. Its success can be explained, in part, by a change in fixation: a simple spike passes through the fabric and is blocked by a “butterfly”.
This is how they appear en masse in everyday life and are used by both commercial brands and music groups. They are also used during commemorative events or as donations and various prizes. The production of pins exploded until the Albertville Olympic Games in 1992.
Mid-90s to the present day, the evolution of the Pin's
However, after these Olympic Games the enthusiasm around this object gradually diminished and today practically only concerns informed collectors. Today, the pin is a collector's item that is still well remembered and allows companies or organizations to play with the vintage image it carries.
It is generally during sporting or cultural events that companies use it to communicate their logo and image.
It still remains, today, a striking object from the 90s which even has fans! There are also fairs for collectors such as that of Champeaux in Seine-et-Marne. The Internet has allowed collectors to have an ideal sharing and exchange medium for their collection.
Today it is, of course, associated with a nostalgic feeling and a vintage image, but it remains no less effective! As an advertising item or promotional item it is ideal for reinforcing the identity of a brand . It is often made by a process called “Doming” consisting of depositing a transparent resin giving exceptional volume and shine to the pin.
Need to awaken a feeling of nostalgia, melancholy, of the “good old days” among your customers or colleagues? In this case, the pin is ideal whether as an advertising item, promotional item or goodies !
At Marketing Création we have the expertise of the object at the service of your communication. We know how to work with emotions. Custom design the badge to reflect your brand. A pin that suits you and with which you can communicate about the purpose of your company. Create a collection of totally personalized pins in your graphic style.
Do not hesitate to contact us for any request for information or quote:
contact@marketingcreation.com or 04 42 26 23 07