Communication by object – The Trojan horse
Do you know the marketing tactic used by Le Bon Marché, Le Cheval de Trojan? The founders of this chain of stores, Marguerite and Aristide Boucicaut, had been offering inflatable balloons to the children of customers who visited their establishments since 1852. In fact, it is rare for a child to refuse such a gift. These balloons were cleverly marked […]