In a competitive market, it's obviously crucial for businesses to stand out. For 2024, the strategy gaining popularity is the use of promotional items. These promotional products aren't just gadgets, but powerful tools for boosting visibility and brand image. In this article, we'll explore how promotional items are becoming essential allies in business communication this year. Discover five great promotional gifts for children to kick off 2024 and make a big difference to your company's communication.
Children's gifts in 2024
Promotional items are effective with children; they capture attention with their bright colors and designs, acting like little surprises and sparking curiosity. Practical items such as pencils, toys, and school supplies are particularly popular, creating a positive association with the brand. Simple and playful messages reinforce product recall. However, it is essential to adhere to ethical standards to avoid influencing children inappropriately. Ultimately, the relevance and quality of the product play a key role in the success of the advertising strategy. Five categories stand out .
Eco-friendly and sustainable promotional items
Eco-friendly and sustainable products are presented as environmentally conscious items and therefore remain a strong trend. Opting for promotional items made from recycled or biodegradable materials can also be part of a company's CSR (Corporate Social Responsibility) approach. The promotional item that continues to stand out: the wooden toy .
Available in various forms, customization often takes place on the pouch to showcase the brand to its fullest potential. Others prefer to add the logo engraved on the wood. Here's a selection of games that will make a difference.
RPET plush to personalize
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Customizable wooden skill game
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Cardboard advertising card game
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Customizable wooden maze game
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Wooden game with customizable numbers
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customizable wooden yo-yo
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Connected goodies
Versatile connected devices represent a promising category for 2024. Multipurpose gadgets such as smart USB drives, mini drones, or personalized wireless earbuds can combine utility and modernity. Smart office accessories will be particularly popular in 2024, with innovative items such as smart organizers, personalized LED lamps, and phone stands that will be highly valued in a dynamic professional environment.
Custom illuminated chalkboard with LEDs
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Customizable game controller
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Personalized Sports Goodies
Two-thirds of people aged 15 and over in France engaged in regular physical activity or sports in 2020. Therefore, offering personalized sports equipment can be a winning strategy. For businesses related to fitness or sports, or simply organizations targeting children and teenagers in their communications, items such as sports towels, water bottles, armbands, sports bags, and other promotional gifts can be smart choices. Water bottles are among the winning promotional items for 2024. Given that 54% of French people use a water bottle daily, this item has a real impact on people's daily lives. Here is our selection of water bottles.
Customizable Rextan bottle
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Customizable hovercraft football
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Customizable goal cage
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Textile promotional items
In 2022, clothing, whether warm or lightweight, was not among the top ten most searched promotional items online. This presented an opportunity to stand out from the competition by creating unique promotional gifts. Promotional apparel such as t-shirts, caps, and reusable bags bearing your company logo can offer continuous brand visibility. The standout promotional item for 2024 is the "eco" t-shirt , made from either recycled cotton or recycled polyester. These two recycled materials give this item a remarkable lifespan.
Personalized scented socks
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Promotional plush blanket
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Poncho
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Children's safety goodies
The fifth promotional item expected to be a hit in 2024 is the reflective bib for children , available in various designs. It falls into the category of safety-related promotional items for children, a crucial element that significantly influences the design of promotional products. Discover our selection.
Reflective scarf with logo
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Child safety vest with logo
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Customizable child safety vest
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