Every year, sporting competitions attract billions of viewers and fans, representing a vast pool of potential customers. These events foster genuine social cohesion and add value to communication strategies through promotional items . Therefore, it makes perfect sense to create a promotional item reflecting your company's image in anticipation of major sporting events, with a focus on sports.
Among the 10 most-watched sporting competitions in the world are:
In 10th position, Formula 1 Grand Prix
9th position, The Champions League Final
8th, The Super Bowl
7th, the Asian Games tied with the Tour de France and the Rugby World Cup
6th, The Women's Football World Cup
5th, The UEFA European Championship
4th, The Winter Olympic Games
3rd, The Cricket World Cup
2nd, The Men's Football World Cup
1st, The Summer Olympic Games
Every year, it's beneficial to incorporate key moments into your calendar that are conducive to implementing marketing actions, naturally taking into account your target market's participation in these events. We're currently talking about international sporting events such as the World Cups or the Olympic Games, but smaller-scale competitions are just as crucial for promoting your brand on a local level.
It is important to start collecting promotional items for your company 3 to 4 months in advance of the sporting event and to be able to program the entire marketing strategy for the item in time.
The Olympic Games: an asset for businesses
The Olympic and Paralympic Games are highly anticipated and widely publicized international sporting events. With over 10,000 athletes from around the world, the Games offer a unique opportunity for businesses to showcase their image and brand to a global audience , broadcast in over 200 countries worldwide. By offering promotional items to spectators or athletes, your company can reach a global audience; for example, in Metropolitan France alone, over 11 million visitors are expected in 2024.
Boosting brand awareness, especially if these items are well-designed and high-quality, during the Olympics can be a valuable asset in connecting with consumers.
Furthermore, souvenirs tend to be kept after sporting events, so your company can continue to benefit from long-term visibility after the event.
Furthermore, souvenirs tend to be kept after sporting events, so your company can continue to benefit from long-term visibility after the event.
Local sporting events
40 million participants, 16 million registered members and 2.5 million sporting events organized each year*.
Mobilizing your company for smaller-scale tournaments, encouraging a team or simply equipping your employees for a corporate sporting challenge is a way to show your support and give another dimension to your company image.
Mobilizing your company for smaller-scale tournaments, encouraging a team or simply equipping your employees for a corporate sporting challenge is a way to show your support and give another dimension to your company image.
Furthermore, it is advantageous to engage in sporting events in which your company can easily participate and to provide its supporters with accessories bearing your brand, an approach that will be well received.
Choosing relevant gifts
Every communication action has an environmental impact. It can be wise to review your brand image by using thoughtful promotional items with real utility that won't simply be thrown away at the end of a sporting event .
Recently, the Grande Course du Grand Paris tested a plantable medal design, specifically made in France from recycled wood. This is a way to give a second life to a product that is otherwise destined to be nothing more than a souvenir, or perhaps a decorative object at the end of its lifespan.
Customizable wooden trophy
Price on quote
Customizable medal
Price on quote
Double wall bottle to personalize
Price on quote
Customizable anti-stress rugby ball key ring
Price on quote
Our top 10
1. T-shirts and polo shirts with your logo for the Paris 2024 Olympic Games.
2. Caps embroidered with your logo
3. Custom backpacks or sports bags
4. Insulated flasks with logo
5. Personalized beach towels.
6. Collectible pins representing Olympic sports.
7. Water bottles with your logo
8. Collectible personalized silicone bracelets.
9. Embroidered patches with your logo on cotton T-shirts
10. Branded USB flash drives
*Source: Sport and Citizenship magazine