Children, an opportunity as a new marketing target
Children must not be forgotten, they are the new prescribers and have an enormous influence. In the family, school and friends circle, they are the first brand ambassadors, of your brand. They have decision-making power, which is why they must not be disappointed.
Creating promotional items for children is an opportunity to help them discover and become attached to your brand by allowing them to spend some time with a promotional item that represents you. Children's goodies must convey a positive image of the brand, at least one of these 4 feelings must be transcribed: joy, fun, challenge or curiosity. This way you will make an impression.
The winning asset, the children's goodies
Multiple ideas and proposals can be created around children's advertising objects. However, it is necessary to carefully analyze the target in relation to their age and the socio-professional category of their parents. Because yes, the final decision-maker and the final customer is indeed the parent.
Children begin to recognize a logo, a brand at a very young age, but they only become aware of it when they enter a social sphere, often school. A little advice: you need to know how to highlight your logo using bright colors or an endearing character such as a mascot. These elements will make it easier to make an impression. The goal is also to create a community around your brand and make it grow with you, hence the importance of reaching the right target.
Goodies for the right child
Several promotional tactics exist for working with children's promotional items. A boutique, textile store or other for children? The counter-purchase bonus is an excellent way to build loyalty.
Are you part of the CHR? The complete personalization of games or accessories, whether for your children's menu or as a welcome gift, is an excellent way of visibility.
Do you want to offer a mascot to entertain the children in your establishment? Why not make a custom-made soft toy to create a beautiful image of your brand. All these tips should be combined with the right goodies.
Choosing the right child goodies
The classics: colored pencils, piggy bank, puzzle, etc.
Suggest a loving puzzle. The refrigerator is a space where everyone in the family has their own little touch. Drawings, photos, magnets why not leave space for a magnetic puzzle? A 100% personalized creation , your brand will be highlighted to children who will see it every day and will be able to enjoy it.
Wooden games : spinning top, mikado, etc.
The yoyo is a game enjoyed by adults and children alike. A wooden goodie that can be perceived as durable. A good point for a positive image. : spinning top, mikado, etc.
The yoyo is a game enjoyed by adults and children alike. A wooden goodie that can be perceived as durable. A good point for a positive image.
Customizable wooden rackets
Price on quote
Customizable wooden skill game
Price on quote
Advertising accessory for selfie
Price on quote
Customizable wooden maze game
Price on quote
Wooden game with customizable numbers
Price on quote
Personalized wooden spinning top
Price on quote
Outdoor games and accessories : frisbee, ball, skipping rope, etc.
Sunglasses for children are perfect to offer when the sunny days arrive, it is important to protect their fragile little eyes from UV rays. A symbolic goodie for summer that can be personalized in several ways. Among outdoor games, skipping rope is also a popular goody. A promotional item that also appeals to older children!
Textiles : gloves, aprons, backpacks, etc.
The personalized t-shirt. An advertising medium which has the advantage of being easily visible and customizable. It’s a safe bet in terms of marketing for children.
Poncho
Price on quote
Touchscreen glove to personalize
Price on quote
Animal backpack to personalize
Price on quote
DIY goodies : coloring, paper casserole, etc.
This new type of goodies is all the rage among parents. It’s a new way of communicating for brands. A winning strategy. Public object of construction and planting are also an integral part of this category.
When creating your promotional item, think about the children! The key word: entertain them!
Contact us today to bring your most creative ideas to life for personalized or completely tailor-made objects! Request a quote. 👇
- Request a quote