The phenomenon of blind boxes—those little mystery boxes containing collectibles like the famous Labubus or Sonny Angels —has taken the market by storm. Why? Because they spark curiosity, the thrill of discovery, and the desire to collect. It's an effective strategy that can also be a powerful tool for your promotional items.
As specialists in promotional items for children, we apply this concept to custom-made advertising gifts. The result: a memorable experience for your clients, partners, or visitors. Box openings that reveal a surprise… and make them want to discover another!
The power of collecting
A collection of merchandise is more than just a set of objects. It's a story told in several chapters. The variations can take many forms. Here are a few examples:
- A textile series : a colorful scarf, available in five exclusive designs, which is revealed randomly in a box or a surprise pouch.
- Personalized mini water bottles , each with a unique design or inspiring message, encouraging people to collect the whole series.
- A family of original keychains , for example stylized characters or animals in the brand's colors, to collect like travel companions.
- A set of small figurines (characters, mascots or brand icons), perfect for extending the visual universe of your communication.
- A range of creative stationery, with notebooks, pencils or erasers in different shapes and colors, for a practical and fun experience.
- A series of reusable bags or pouches with various prints, combining utility and design.
A prime example of this trend is the BABY SANDERS COLLECTION campaign, launched in Thailand in September 2025. Created by the agency VML Group Thailand for KFC Thailand, this initiative celebrates Colonel Sanders' birthday. Through its Blind Boxes, the brand offers a limited series of six collectible figurines, presented in mystery boxes.
Each item then becomes a striking promotional piece, distinguished by its exclusivity and personalization. The element of surprise transforms into attachment, and the collection into a genuine loyalty strategy
What types of packaging ? There are many possibilities for presenting your collection of goodies:
- Carton
- Pochon
- Steel case
- Wooden box
The key is that the packaging maintains the element of surprise by concealing the promotional gift hidden inside.
The advantage of custom-made solutions
Our strength ? It's the ability to design your custom products, whatever the medium or target audience. Whether you want to speak to children, families, adults, or even pet owners (with our sister brand Beast'izz), we imagine and create unique products, designed for your needs.
The blind box then becomes an ideal setting to showcase this creativity and give a playful dimension to your campaign.
What if we talked about it? ?
The world of blind boxes opens up endless opportunities for your promotional items. Whether for a trade show, a marketing campaign, or a major event, this concept transforms a simple giveaway into a memorable experience.
You have an idea? We'll make it happen. Looking for inspiration? We'll guide you. Custom solutions are our specialty.
Request your personalized quote now and discover how your promotional items can become true collector's treasures.
Your request for a quote for a collection of goodies in a Blind Box