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custom blind boxing goodies collection

Blind Box your collectible goodies, the trend

The blind box phenomenon, these small mystery boxes containing collectible items like the famous Labubus or the Sonny Angels , has conquered the market. Why? Because they awaken curiosity, the pleasure of discovery, and the desire to collect. An effective mechanism, which can also become a formidable lever for your promotional items.

As a specialist in children's promotional items, we apply this concept to our custom promotional items. The result: a memorable experience for your customers, partners, and visitors. Box openings that hold a surprise... and make you want to discover another!

The power of collecting

A goodies collection is more than just a collection of items. It's a story told in several chapters. Variations can take many forms. Here are some examples: 

  • A textile series : a colorful scarf, available in five exclusive patterns, which is revealed at random from a box or a surprise bag.
  • Personalized mini water bottles , each with a unique design or inspiring message, encouraging you to bring the whole series together.
  • A family of original key rings , for example stylized characters or animals in the brand's colors, to collect like travel companions.
  • A set of small figurines (characters, mascots or brand icons), perfect for extending the visual universe of your communication.
  • A range of creative stationery , with notebooks, pencils and erasers in different shapes and colors, for a practical and fun side at the same time.
  • A series of reusable bags or pouches with various prints, combining utility and design.
Blind box collection Baby Sanders KFC Thailand
Blind box, Baby Sanders KFC collection

An iconic example of this trend is the BABY SANDERS COLLECTION campaign, launched in Thailand in September 2025. Designed by the VML Group Thailand agency for KFC Thailand, this initiative celebrates Colonel Sanders's birthday. Through its Blind Boxes, the brand offers a limited edition of six collectible figurines, presented in mystery boxes.

Each item then becomes a striking promotional item, distinguished by its exclusive and customizable nature. The element of surprise becomes attachment, and the collection becomes a genuine loyalty strategy.

What types of packaging ? There are many possibilities for presenting your collection of goodies:

  • Carton
  • Pouch
  • Steel box
  • Wooden box

The main thing is that the packaging maintains the element of surprise by hiding the promotional gift hidden inside.

blind box cardboard creation goodies collection
steel blind box collection for goodies

The advantage of tailor-made

Our strength ? It's our ability to custom design your products, regardless of the medium or target audience. Whether you want to speak to children, families, adults, or even pet owners (with our sister brand Beast'izz), we imagine and create unique products, designed for your needs.

The blind box then becomes an ideal setting to showcase this creativity and give a fun dimension to your campaign.

What if we talked about it? ?

The world of blind boxes opens up an infinite range of opportunities for your media products. Whether for a trade show, a marketing campaign, or a major event, this concept transforms a simple goodie into a memorable experience.

Got an idea? We'll make it happen. Looking for inspiration? We'll guide you. Customization is our specialty.

Request your personalized quote now and discover how your promotional items can become real collectible treasures.

Your quote request for a collection of goodies in a Blind Box

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