Promotional card game
There are several ways to reach your target audience with promotional items. Playing cards remain by far the most impactful promotional gift in marketing campaigns. Create a product made exclusively from your brand image. Blend your world, your mascot, and other characters to showcase your company. Creating a deck of cards involves several steps.
To begin, you need to choose the card game
Positioning yourself within an existing game is advantageous. Adding your logo and tagline is a way to enhance your brand image; indeed, showcasing your brand in a card game can align perfectly with your values and editorial direction. Mistigri, Take the Mic, 7 Families, and many more are card games available from Marketing Création.
Creating a custom deck of cards is the solution for greater freedom of movement and creativity. The goal is to start with the brand's existing visual identity and end up with a deck that perfectly matches it. To achieve this, you'll need support throughout the process.
Several choices need to be made. First, define the case, its thickness and shape (round, square, rectangular, etc.); then its contents: the cards, their number, their size, and their front/back personalization. The goal is to meet your expectations for personalizing the deck of cards .
The second step is personalization and graphic design ideas
For this, you need to provide at least one sketch that defines your desires and desired ideas.
Let's take an example: a cosmetics company wants to showcase its beauty product lines. Using the "Happy Families" card game could be a solution. Create seven product lines, each representing a family, so the products replace the iconic characters like dad, mom, son, daughter, baby, grandma, and grandpa. The key is to always present the services and products in a way that creates a fun and memorable game, just as a promotional tool should. This approach works with companies in various sectors.
Using your company's values can also be a good starting point for creating a card game. It's important to be open to new ideas when creating promotional items like card games. The Studio (Marketing Création's in-house graphic design agency) specializes in this type of project and offers comprehensive graphic design support .
The printing of a deck of cards
To continue with the slightly more technical and administrative side of creating a card game: Printing!
For printing playing cards, approval of the proof (a digital printing simulation) is required before production can begin. The cards themselves are produced in accordance with current standards and certifications
Transporting playing cards
And so we conclude with transport. The delivery details need to be clarified. Tracking the card sets from the factory to your premises is standard practice.
Contact us today to bring your most creative ideas to life for personalized or completely tailor-made objects! Request a quote. 👇
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