The Tour de France is an iconic event that attracts the attention of millions of viewers and visitors around the world. Companies always seek to capitalize on this event to promote their products and services. Personalized promotional items are an excellent way to make yourself known to sports fans , promote your brand image and build customer loyalty.
During this event it is not only the runners who are expected but also the advertising caravans . It begins 2 hours before the peloton passes, this parade which brings together around thirty brands with 45 minutes of passage in front of the crowd and above all its unmissable throw of goodies expected by everyone.
Discover our list of the best goodies to personalize for this event.
1. Choose the appropriate promotional items
To personalize promotional items, you must first ensure that they are suitable for the event in question. For example, for the Tour de France, you can choose objects that put spectators in a good mood such as bucket hats, cotton tote bags, bottle opener key rings, clap fans, mini-flags and foldable water bottles . Objects must be practical, attractive and in line with your company's colors and logos.
2. Create a successful design
A successful design is essential to personalize your promotional items. Be sure to choose colors that match your business and add your logo and information about your company. You can also include event information such as date and location. Like the essential Bob from the Cochonou brand , make history with your design and your style.
3. Choose the printing technique
There are many printing techniques for personalizing promotional items. The most common techniques are screen printing, laser engraving, sublimation and pad printing. The technique chosen will depend on the material of the promotional item and the quantity of products you wish to personalize. It is important to choose a quality printing technique to guarantee the longevity of your promotional item.
4. Distribute promotional items
Once your promotional items are personalized, you can distribute them during the Tour de France. You can give them as gifts to participants, visitors or spectators. You can also distribute them to stores and souvenir shops in the area to reach a wider audience. Don't forget to communicate about these promotional items, particularly on social networks to attract the attention of your audience.
5. Evaluate the impact of your promotional items
Finally, it is important to evaluate the impact of your promotional items during the Tour de France. To do this, you can collect data on the impact of your items , such as the number of people who received and used your promotional items, as well as the number of people who learned about your business through these items. This data will help you evaluate the effectiveness of your marketing strategy and improve your future advertising campaigns.
Our list of goodie ideas!
–Bob
– Cotton backpack
– Bottle opener key ring
– Clap fan
– Mini flag
– Water sprayer
- Whistle
– Foldable water bottle
The Tour de France is a major event that offers numerous promotional and visibility opportunities for businesses. Personalized promotional items are a simple and effective way to make yourself known and stand out during this event.
To personalize your promotional items, choose appropriate items, create a successful design and use the most suitable printing technique. Then distribute them and evaluate their impact to improve your marketing strategy . With these tips, you can be sure of a successful advertising campaign during the Tour de France.