The Tour de France is an iconic event that attracts the attention of millions of television viewers and visitors worldwide. Companies always seek to capitalize on this event to promote their products and services. Personalized promotional items are an excellent way to gain visibility among sports fans , promote brand image, and build customer loyalty.
During this event, it's not just the cyclists who are eagerly awaited, but also the advertising caravans . Starting two hours before the peloton passes, this parade, featuring around thirty brands, takes place over 45 minutes in front of the crowds and, most importantly, includes the unmissable toss of promotional items, eagerly anticipated by everyone.
Discover our list of the best promotional items to personalize for this event.
1. Choose the appropriate promotional items
To personalize promotional items, you must first ensure they are appropriate for the event in question. For example, for the Tour de France, you can choose items that get spectators in the right frame of mind, such as bucket hats, cotton tote bags, bottle opener keychains, clap fans, mini-flags, and collapsible water bottles . The items should be practical, attractive, and consistent with your company's colors and logo.
2. Create a successful design
A successful design is essential for personalizing your promotional items. Be sure to choose colors that match your brand and add your logo and company information. You can also include event details such as the date and location. Like the iconic Cochonou bucket hat , make history with your design and style.
3. Choose the printing technique
There are many printing techniques for personalizing promotional items. The most common are screen printing, laser engraving, sublimation, and pad printing. The technique chosen will depend on the material of the promotional item and the quantity you wish to personalize. It is important to choose a high-quality printing technique to ensure the longevity of your promotional item.
4. Distribute promotional items
Once your promotional items are personalized, you can distribute them during the Tour de France. You can offer them as gifts to participants, visitors, or spectators. You can also distribute them in local shops and souvenir stores to reach a wider audience. Don't forget to promote these items, especially on social media, to attract your target audience's attention.
5. Evaluate the impact of your promotional items
Finally, it's important to assess the impact of your promotional items during the Tour de France. To do this, you can collect data on their impact , such as the number of people who received and used them, as well as the number of people who learned about your company through these items. This data will help you evaluate the effectiveness of your marketing strategy and improve your future advertising campaigns.
Our list of goodie ideas!
– Bob
– Cotton backpack
– Bottle opener keychain
– Clap fan
– Mini flag
– Water sprayer
- Whistle
– Collapsible water bottle
The Tour de France is a major event offering numerous promotional and visibility opportunities for businesses. Personalized promotional items are a simple and effective way to raise awareness and stand out during this event.
To personalize your promotional items, choose suitable objects, create a successful design, and use the most appropriate printing technique. Then distribute them and evaluate their impact to refine your marketing strategy . With these tips, you can be sure of a successful advertising campaign during the Tour de France.