Every summer, the Tour de France publicity caravan creates memorable moments for millions of spectators lining the roads. Between honking horns and the parade of some thirty brands, one goal stands out: to be the object that the public grabs, keeps, and uses. Two promotional items bring a breath of fresh air to the caravan: the fan and the fanny pack.
An accessory designed for the July heat
On the side of the roads, in the blazing sun, theadvertising fan meets a very concrete need of the spectators: to cool off while waiting for the peloton.
A product that stands out with prolonged visibility, a useful object, and a brand support that literally lives with the crowd throughout the day.
A version made from natural materials, bamboo and paper, also allows for playing the eco-responsibility card. An argument that is increasingly being considered at this type ofevent.
The fanny pack, the spectator's companion
Another idea that gives the caravan a fresh new look: the personalized fanny pack.
No more tote bags that get abandoned at the first turn! The fanny pack is worn, frees up hands while the peloton passes, and transforms every spectator into a brand ambassador for the whole day.
Full-surface branding ensures excellent visibility. A version with an inner lining also provides a more premium finish, reflecting the brand's attention to detail.
How to properly personalize these items
As with all promotional items, a few simple principles make all the difference:
– A design in line with your brand : colours, logo, and possibly a visual touch linked to the Tour de France (date, route, mascot…).
– A marking adapted to the material : screen printing, four-color process or all-over printing depending on the desired result and the material of the object.
– A quantity for distribution : the caravan implies large volumes, with prices that become very competitive from the first quantity levels.
far beyond just the Tour de France
Fans and fanny packs aren't just for cycling caravans. This duo works just as well for: – summer festivals and outdoor events , – trade shows and fairs in hot weather, – any street marketing campaign where the goal is to remain visible in a crowd for several hours.
Request a quote!
Are you organizing an event around the Tour de France or another summer event? Contact our team for a personalized quote based on your quantities, colors, and delivery schedule.