What is lenticular imaging?
Lenticular imaging is a process that dates back to the 19 centuries;
However, until now it has been used very little, due to the poor results obtained. But lenticular printing is making a comeback in advertising objects! In particular thanks to the quality and the advent of new, increasingly efficient image processing software.
Lenticular imagery is a modified image, composed of a set of images, which can be seen by human eyes without special equipment (3DS glasses for example).
In order to create a lenticular image it is necessary to bring together different images, minimum 2 for a flip flop effect, more than 20 if the expected result is an animation or 3D effect.
The choice of lenticular imaging comes in different possibilities, which can be combined. The Flip flop, Motion, Zoom, 3D relief effect.
The choice of system essentially depends on the message intended for the target.
Explanation of the different processes
The Flip-Flop effect : the simplest to achieve, requires only two different images, which change depending on the viewing angle. Most often used in creating postcards and business cards.
The MOTION effect : directly derived from the Flip flop effect, it is used for movements or complex animation. The background image of the print remains fixed. To have a quality rendering, it is necessary to have at least 6 images, to best break down the movement.
The ZOOM effect : depending on the viewing angle, we have the impression that objects are getting closer or further away.
The Morphing effect: this process requires significant image processing to obtain a satisfactory result. It is a progressive adaptation, a transition, of the object according to the angle of view.
The 3D effect : Thanks to the advent of this technique in the audiovisual world, particularly in cinema, 3D lenticular animations have become very popular.
In fact, it is the only technique to produce a 3D image without the need to wear special glasses to see it.
What lenticular promotional items are possible?
Due to its characteristics, lenticular imaging allows a very wide range of achievements that can be adapted to many media.
In fact, printing can be done in four colors and, like paper, all formats and finishes are available.
The possible uses are diverse and varied, both in children's bonuses (magnets, rulers, cups, etc.) and in business gifts (business card, mouse pad, calendar, etc.).
What is the purpose of having lenticular goodies?
The lenticular advertising product, thanks to its image quality, depth and movement effect, will surprise and impress your target.
Lenticular goodies allow you to create very attractive effects for everything related to the work of advertising, promotional visuals, gifts, toys or packaging.
Lenticular imaging makes it possible to obtain visual effects with strong impact, which cannot be forgotten.
This process is particularly recommended if you wish to change your image; lenticular is the only medium that can bring your communication to this level of visual impact, for the pleasure of your customers and your contacts.
Any plans in mind? Do not hesitate to contact us at: 04 42 26 23 07 or by email contact@marketingcreation.com