What is lenticular imaging?
Lenticular imaging is a process that dates back to the 19th century;
However, it has been little used until now due to the poor results obtained. But lenticular printing is making a big comeback in promotional items! This is largely thanks to the quality and the advent of increasingly powerful new image processing software.
A lenticular image is a modified image, composed of a set of images, which can be seen by the human eye without special equipment (3ds glasses for example).
To create a lenticular image, it is necessary to combine different images, a minimum of 2 for a flip-flop effect, and more than 20 if the desired result is an animation or 3D effect.
lenticular imaging system offers various possibilities, which can be combined. These include Flip-flop, Motion, Zoom, and 3D relief effects.
The choice of system depends primarily on the message intended for the target audience.
Explanation of the different processes
The Flip-Flop effect : the simplest to create, it requires only two different images, which change depending on the viewing angle. Most often used in the creation of postcards and business cards.
The MOTION effect : directly derived from the Flip-Flop effect, it is used for complex movements or animations. The background image of the print remains static. For a high-quality result, at least 6 images are necessary to best break down the movement.
The ZOOM effect : depending on the viewing angle, objects appear to be getting closer or further away.
The Morphing effect: this process requires significant image processing to achieve a satisfactory result. It is a gradual adaptation, a transition, of the object depending on the viewing angle.
The 3D effect : Thanks to the advent of this technique in the audiovisual world, particularly in cinema, lenticular 3D animations have become very popular.
Indeed, it is the only technique to create a 3D image without the need to wear special glasses to see it.
What types of lenticular advertising items are possible?
Due to its characteristics, lenticular imaging allows for a very wide range of applications adaptable to many media.
Indeed, printing can be done in four-color process and, like paper, all formats and finishes are available.
The possible uses are diverse and varied, both in children's gifts (magnets, rulers, cups, etc.) and in business gifts (business cards, mouse pads, calendars, etc.).
What is the purpose of having lenticular merchandise?
The lenticular advertising product, thanks to its image quality, depth and motion effect, will amaze and impress your target audience.
Lenticular promotional items allow for the creation of highly attractive effects for all types of advertising visuals, promotional materials, gifts, toys, or packaging.
Lenticular imaging allows for highly impactful visual effects; it is unforgettable.
This process is particularly recommended if you wish to make a change of image; lenticular is the only medium that can bring your communication to this level of visual impact, for the pleasure of your customers and contacts.
Have a project in mind? Don't hesitate to contact us at: +33 4 42 26 23 07 or by email at contact@marketingcreation.com