In the world of promotional merchandise, licensed textile products have become an essential trend. Whether it's to promote a cult game, a beloved children's cartoon, or iconic movie characters, these items are powerful promotional tools that appeal to customers.
Casual fashion, tailor-made creations for communication
The success of licensed t-shirt collections, hoodies, and personalized beanies rests on a simple observation: consumers like to wear things that reflect their personality. Combining everyday clothing with a recognized brand immediately creates a sense of connection and empowerment. Not to mention the trend towards limited-edition products. The result: a promotional item that stands out and doesn't end up forgotten at the back of a closet.
Licensed textiles are not limited to the entertainment sector.
In the restaurant industry, offering a branded t-shirt or a licensed beanie featuring the colors of a collaboration creates a unique experience for families. In the world of board games, offering a co-branded hoodie is an original way to strengthen ties with a community of enthusiasts.
More broadly, at public events, these items become excellent communication tools. Each sector can therefore capitalize on this trend and offer its audience memorable items.
Made-to-measure with a textile collection
Several options exist for designing fully customized textile products:
Choice of materials
Organic cotton, recycled polyester, fleece or technical blends adapted to the use, etc.
Color palette
Neutral tones for a timeless style, bright colors to attract attention, or custom-made to match your brand identity.
Types of marking
Screen printing, embroidery, digital printing, transfer printing, or embroidered patches. Each technique is selected based on the desired result and durability.
Marking areas
Chest, back, sleeves, hood, inner or outer labels – all these spaces allow for the subtle integration of the license and branding.
Create a collection around a license
A simple t-shirt is sometimes just the starting point. We'll guide you in creating complete collections: matching beanie , hoodie , and t-shirt , incorporating one or more iconic characters from a franchise. This way, each piece of apparel fits seamlessly into a cohesive range. A powerful tool for developing your brand's universe and meeting the expectations of fans.
Thanks to our expertise and our membership in the Marketing Création Group, we have the ability to transform your ideas into unique promotional items . Whether you want to highlight an existing license or develop an exclusive collection, our teams advise you at every stage to design a tailor-made, creative, and impactful project.
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