In the world of promotional items, particularly in the children's products sector, the choice of products is crucial. Not only must these items be attractive and functional , but their origin and manufacturing process are increasingly important to both businesses and consumers. Two labels stand out when it comes to promoting the French origin of products: " Made in France " and " Origine France Garantie " (Guaranteed French Origin). So, which one should you choose for your promotional items intended for children?
Made in France - Tradition and know-how
The "Made in France" label indicates that the product was manufactured in France, but it does not require a specific percentage of production or materials to be of French origin. This label is based on the principle of "place of last substantial transformation ," which can include products assembled in France with components from abroad.
Advantages of Made in France
🔵 A reputation for quality and craftsmanship, and therefore perceived as more prestigious.
🔵 Supporting the local economy and promoting employment in France.
🔵 A wide variety of items offering numerous options for advertising campaigns
Disadvantages of Made in France
🔴 Does not require traceability as strict as other certifications, which may be a problem for consumers concerned about the precise origin of materials.
Guaranteed French Origin - Transparency and High Standards
The "Origine France Garantie" (OFG) label goes further in terms of transparency and strict compliance. To obtain this label, at least 50% of the unit cost price must come from activities carried out in France , and the product must acquire its essential characteristics in France.
Advantages of French Origin
🔵 OFG ensures total transparency regarding the French origin of the product.
🔵 This marking imposes strict standards that guarantee manufacturing quality.
🔵 OFG marking can enhance the trust and appeal of promotional items.
Disadvantages of French Origin
🔴 OFG certification requirements can impact advertising campaign budgets.
🔴 The number of OFG certified products is more limited, which may restrict the options.
Make a choice
In the children's promotional merchandise sector, product safety, quality, and origin are paramount. Companies must not only comply with strict toy safety standards but also meet the increasingly high expectations of parents and consumers regarding ethics and environmental responsibility.
Ultimately, the choice between "Made in France" and "Origine France Garantie" will depend on priorities in terms of cost, quality, and the values to be conveyed through promotional items for children. Each label/brand has its own advantages and disadvantages , but both guarantee a certain added value in terms of brand image and customer satisfaction.
Made in France items are ideal for products where prestige and tradition are key assets. Perfect for campaigns where the budget needs to be controlled while highlighting a French aspect.
🔴 Items labeled " Guaranteed French Origin " are recommended for products where transparency and high quality standards are essential criteria. They are suitable for campaigns promoting ethics, traceability, and responsible consumption.
By focusing on one or the other, you can not only enhance the appeal of your promotional items but also demonstrate a strong commitment to quality and French origin, values that are increasingly valued in the BtoB product sector.