Create a strong emotional connection with your audience. The mascot plays a vital role in brand image and world-building. A graphic element that embodies your brand's values humanizes the message and fosters a sense of connection with families and children. When well-designed, the mascot becomes an ambassador . Developing it into custom-made merchandise is then a natural choice, whether for a communication campaign, an event, a promotional activity, or an upsell.
We'll guide you in transforming your mascot into memorable, lasting promotional items
The mascot, emotional communication
The mascot speaks without words, reassures, entertains, and leaves a lasting impression. A strong, memorable visual marker. A tool for creating a cohesive brand universe: colors, shapes, expressions—everything contributes to strengthening identity and recognition.
Creating your mascot through merchandise extends this relationship into the daily lives of your audience. The item is no longer just useful or decorative; it accompanies children to school, families on trips, or becomes part of playtime.
The best promotional items featuring your mascot
One of the great advantages of custom promotional items is their ability to integrate into simple and familiar uses. Take stationery and writing instruments, for example. A pen or pencil instantly becomes more appealing when it incorporates a mascot, whether through an eraser tip , a silicone figurine , or a custom-molded element . This type of product is particularly popular at events, in children's kits, or as a welcome gift. It combines usefulness, visibility, and enjoyment, all while remaining affordable.
A pencil case can replicate the shape, colors, or even the expression of your mascot, like the Bizcoto mascot pencil case developed for the Buffalo Grill restaurant chain. The object no longer simply displays a visual: it becomes a physical extension of the character .
Textiles : a medium for your mascot
Textiles offer a lasting way to showcase your mascot. The mascot can be featured in a detailed graphic design on the back of a t-shirt, telling a story or illustrating a world. It can also be more subtle, for example, through delicate embroidery on the chest, sleeve, or collar.
T-shirts , sweatshirts , caps , beanies … each type of textile offers a different approach and appeals to both children and adults. It's an excellent tool for public events, loyalty programs, or capsule collections.
Plush toys , for all generations
A mascot wouldn't be complete without a plush toy. It remains one of the most powerful objects for creating an emotional connection, especially with children. Thanks to our brand, Peluche Création, specializing in custom-made plush toys, your mascot can come to life in various shapes and sizes.
From keychain plush toys for widespread distribution, to 20 or 30 cm for premium gifts, to giant versions to make a lasting impression at events or promotional activities… Each format serves a specific purpose. The plush toy can also become a life-size costume , allowing entertainers to embody your mascot at trade shows, grand openings, or special events.
Figurines, 3D objects, a new shape for your mascot
The mascot can also be produced as a figurine, made of silicone or other flexible materials . This type of product works particularly well as a gift, collectible, or limited edition.
The mascot can also be modeled in 3D by our studio . This opens up new possibilities, especially in the digital realm. The mascot can then be animated for interactive media or online experiences.
The object becomes the mascot
One of Kids Création's areas of expertise lies in its printing and molding capabilities. The mascot can be integrated directly into the product's shape. A water bottle with a cap shaped like the character's head, a travel bag featuring the brand's colors and patterns, a deck of cards illustrated with the mascot… Each project can tell a story.
Our list of ideas :
Tote bags, water bottles, travel bags, games, textiles, or everyday accessories—products that can become part of a larger universe through the integration of the mascot.
Create your custom mascot
Don't have a mascot yet? Our creative studio will guide you from the very beginning. Starting with a sketch , an idea , or your brand values , our teams can design a unique character or model a symbolic animal.
Once the mascot is defined, we can assist you in its customized development.
Transforming your mascot into merchandise means turning your symbol into an experience. The mascot is no longer just a visual element: it becomes an everyday companion, a vehicle for emotion, perfect for your communication strategy.
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