Children: an opportunity as a new marketing target
Children shouldn't be forgotten; they are the new trendsetters and have enormous influence. Within their family, school, and social circles, they are the primary ambassadors for brands, including your brand. They have decision-making power, which is why you mustn't disappoint them.
Creating promotional items for children is an opportunity to introduce them to your brand and help them connect with it by giving them a memorable experience with a promotional item that represents you. A children's promotional gift should convey a positive image of the brand; it should evoke at least one of these four feelings: joy, fun, challenge, or curiosity. This will help you make a lasting impression.
The winning advantage: children's promotional items
Numerous ideas and proposals can be developed around promotional items for children. However, it's essential to carefully analyze the target audience in relation to their age and their parents' socioeconomic status. Because, ultimately, the parent is the decision-maker and the end customer.
Children begin to recognize logos and brands at a very young age, but they only become aware of this when they enter a social sphere, often school. A little tip: you need to highlight your logo with bright colors or an engaging character such as a mascot. These elements will make it easier to remember. The goal is also to create a community around your brand and help it grow with you, hence the importance of reaching the right target audience.
The goody for the good child
Several promotional tactics exist for working with children's promotional items. Is your boutique, clothing store, or other children's store involved? Customer loyalty incentives are an excellent way to build customer loyalty.
Are you in the hospitality industry? Complete customization of games or accessories, whether for your children's menu or as a welcome gift, is an excellent way to increase visibility.
Looking to provide a mascot to entertain children at your establishment? Why not create a custom-made plush toy to enhance your brand image? All these ideas should be combined with the right promotional items.
Choosing the right children's goodies
The classics: colored pencils, piggy bank, puzzle, etc.
Offer a magnetic puzzle. The refrigerator is a place where everyone in the family adds their own personal touch. Drawings, photos, magnets—why not make room for a magnetic puzzle? A 100% personalized creation , your brand will be showcased to the best of their ability for children who will see it every day and enjoy playing with it.
Wooden games : spinning top, Mikado, etc.
The yo-yo is a game enjoyed by both adults and children. A wooden promotional item that can be perceived as durable. A good point for a positive image. (Spinning top, Mikado, etc.).
The yo-yo is a game enjoyed by both adults and children. A wooden promotional item that can be perceived as durable. A definite plus for a positive image.
Customizable wooden rackets
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Customizable wooden skill game
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Selfie promotional accessory
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Customizable wooden maze game
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Wooden game with customizable numbers
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Custom wooden spinning top
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Outdoor games and accessories : frisbee, ball, jump rope, etc.
Children's sunglasses are the perfect gift to give when the warmer weather arrives; it's important to protect their delicate little eyes from UV rays. A symbolic summer giveaway that can be personalized in many ways. Among outdoor games, a jump rope is another popular promotional item. A promotional gift that appeals to adults too!
Textiles : gloves, aprons, backpacks, etc.
The personalized t-shirt. A promotional item that has the advantage of being highly visible and easily customizable. It's a sure bet in terms of children's marketing.
Poncho
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Customizable touchscreen glove
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Customizable animal backpack
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DIY goodies : coloring pages, paper fortune tellers, etc.
This new type of promotional item is a hit with parents. It's a new way for brands to communicate—a winning strategy. Construction and gardening-related promotional items are also part of this category.
When creating your promotional item, think about the children! The key word: entertain them!
Contact us today to bring your most creative ideas to life for personalized or completely tailor-made objects! Request a quote. 👇
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