Every year, the holiday season arrives, a time to celebrate our grandparents. Like all the highlights of the year, it's an opportunity, especially if your communication targets both children and their grandparents. It's a chance to celebrate our elders and offer meaningful gifts.
Promotional gifts and family
For 60% of French people, family relationships have remained stable (35%) or become more regular (25%) since the lockdown thanks to communication tools. Gifts we can give our grandparents are a way to connect and express our affection, leaving a lasting impression . A company that wants to promote these values must plan ahead for family celebrations, including grandparents' days.
Our ideas for promotional items for grandparents
Personalized picture frames, plantable items—grandparents often prefer gifts from their grandchildren. An effective promotional involves allowing children to personalize these items and then give them to their grandparents.
And why not a customizable photo frame?
Who better than grandchildren to give their grandparents an original gift? The photo frame can be personalized by the children, who can then give it to their grandparents. A sentimental promotional item that scores points in a communication strategy.
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Personalized plantable cards?
Personalized picture frames, plantable items—grandparents often prefer gifts from their grandchildren. An effective promotional involves allowing children to personalize these items and then give them to their grandparents.
So, consider personalizing this type of product to create lovely memories. Young children can color their favorite pictures on the plantable cards before giving them as gifts.
Creating promotional items is an effective strategy for raising brand awareness and building customer loyalty through gifts tied to special occasions . Family relationships are highly valued in many European countries, particularly in France. For a company aiming to connect with families, Grandparents' Day and Parents' Day are not to be overlooked.