Promotional objects, a strategic lever for large distribution. But how does it work? There are several ways to bring promotional objects into a marketing strategy into play, whether in a spontaneous event or as a gift after a certain purchase amount. They can play several roles as much in customer satisfaction as in the notoriety of the store. Ultimately, these personalized objects make it possible to mark the spirits and to anchor the image of the brand in the daily life of consumers.
In this article, we present you ideas for promotional objects adapted to the world of large distribution. Useful, practical, eco-responsible or simply fun, each object is designed to enrich the customer experience. So what solution do you want to adopt to energize your brand?
Solution 1
of personalized racing bags
Offer or offer for sale at the checkout a racing bag has become a classic ... and still as effective! Practical, economical and in line with the ecological expectations of consumers.
Offer original models, organic cotton or recycled materials , with positive messages or visuals related to your territory. It is often believed that a bag of races is just a simple accessory, when it is fully integrated into everyday life and can be used in many situations.
Here are some ideas to make it more attractive: for celebrations or during commercial operations (back to school, Christmas, sales), remember to create limited editions. In addition to strengthening your brand image, this encourages your customers to come back to complete their collection.
Solution 2
caddies tokens like your brand
Small, but so many personalization possibilities: the caddie token is an object with high visibility. Always hanging on the keychain or in the hole in the car, he supports your customers whenever they do their shopping. An ideal opportunity to maintain your logo in front of your consumers in a simple and sustainable way.
In wood, metal, plastic, it is a small object but many possibilities to personalize it.
Solution 3
of seasonal and event objects
Whether for Easter, Christmas, the start of the school year or the arrival of summer, each commercial highlight is an opportunity to create thematic promotional objects. For example :
▫️ Fans or mini-brumpersers for hot weather
▫️ Perfumed candles or Christmas socks in winter
▫️ Card games for spring
▫️ loyalty- loyalty protector for the start of the school year
Products that can be offered when drawing in contesting gaming spells or simply at the checkout.
Solution 4
of goodies designed for the whole family
Why not also address the youngest? Offer a small toy, a game booklet or a box of pencils at the checkout, it marks the minds of families. The children leave with a smile, and the parents hold this attention, simple and effective.
You may also think about setting up collections to be completed ( stickers , figurines , magnets ), which create a purchase ritual.
Solution 5
Eco-responsible objects
Eco -responsibility is now at the heart of consumer expectations. Offering a lasting and environmentally friendly object, such as a gourd , a bee wrap or a bulk bag are also solutions.
These ethical goodies are not only useful: they translate your values and strengthen your customers' confidence in your brand.
Make each visit to the store a good time
Investing in promotional objects helps strengthen the notoriety of your brand, and thus create habits to your customers. Whether useful, fun or committed gifts, these goodies actively participate in the shopping experience in stores.
At Marketing Creation, we support large distribution brands in the design of tailor-made promotional products.
And you, what object will you choose to make spirits on your shelves?