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type of goodies marking

The different types of markings for advertising items and goodies

Following numerous questions from our customers on the types of markings possible for the personalization of their promotional items. We decided to bring together all the markings that we use in making personalized objects . The advantages of each, their little secrets and above all on which product they are the most advantageous. You can find the table of contents on your right to better navigate these dozens of markings.

The types of markings we make

There are several ways to put your logo on an advertising item. Discover the marking techniques (of which there are many) to personalize your promotional items.

Screen printing marking

Screen printing is one of the most widespread methods of marking in the promotional field. It consists of applying ink to a support to be personalized using a stencil . The latter is shaped according to the desired creation or logo, guaranteeing a faithful reproduction.

This technique allows precise and qualitative customization thanks to the use of inks prepared according to the Pantone color chart, offering an optimal match with the desired color. For each additional color, a new stencil is made, allowing you to multiply the creative possibilities on various goodies, whether textiles, advertising objects or accessories.

Screen printing is an ancestral marking method, invented in China in the 11th century. Exported to the US in the 19th century with the arrival of Chinese immigrants, it was then popularized by artists like Andy Warhol, bringing this technique into the history of art and design.

Today, screen printing is a reference choice for personalizing goodies in large quantities , for its durability, its rendering and its cost control.

Screen printing is generally applied for high quantities. Calibrating the stencil and the marking area are quite tedious and time-consuming processes which generate technical costs.

Personalized Frisbee, advertising anti-stress ball, customizable t-shirt, hat, water bottle, etc.

Pad printing

Pad printing is a marking technique used mainly in the field of advertising objects and goodies. It adapts to almost all types of media. The process consists of transferring a pattern or logo directly onto a product using a silicone pad which applies an ultra-thin film of ink. This method allows you to personalize objects of various shapes, whether flat, cylindrical or angular.

Thanks to the flexibility of the silicone stamp, it is possible to print complex designs on irregular surfaces, including difficult-to-mark materials. In addition, this technique allows mass production at competitive costs, meeting large-scale marking needs.

Pad printing officially appeared in the 17th century in England and was initially used to decorate ceramic plates. It experienced a real revolution in the 1960s and 1970s with the introduction of silicone and rubber tampons. 

Marking is fast and precise for all types of volume and surface.

The marking area is reduced compared to other marking methods for technical reasons (stamp size).

Personalized domino game, advertising bottle, promotional notepad, etc.

Laser engraving marking

Laser engraving is a marking technique that uses a concentrated beam of light to inscribe patterns, logos or texts on various media. This process relies on an laser light At high density, the beam causes a slight hollowing of the surface, making the marking indelible and precise.

Thanks to careful repetition of the beam passages, laser engraving guarantees clear and detailed personalization, ideal for promotional items. This marking stands out for its ability to preserve the finest details and to adapt to a wide range of materials such as metal, glass or wood, offering a high-end finish.

Laser engraving, which appeared with the evolution of optical technologies, has established itself as a reliable method for personalizing objects. Today it is a must in the world of goodies, allowing you to leave a lasting and elegant imprint on their supports.

The marking is indelible and brings real added value to the goodies and/or gifts. The marking is also very precise.

The laser is possible on certain types of materials because of its marking power, such as wood, aluminum or metal.

Personalized aluminum key ring, promotional steel bottle, advertising external battery for telephone…

Embroidery Marking

Embroidery is a marking technique dedicated to textile materials, ideal for personalizing clothing and accessories in a sustainable way. This process, appreciated for its quality and resistance, allows you to elegantly highlight a brand or company. There are several types of embroidery.

Among the marking techniques, loop embroidery stands out for its soft, raised effect, perfect for enhancing logos or personalized lettering. It is characterized by chain stitches and a wider thread, offering a marked and original personalization. 3D embroidery , for its part, provides pronounced relief thanks to integrated foam, guaranteeing enhanced visibility and great durability, particularly on goodies such as caps.

Embroidery, an age-old technique, has evolved to adapt to modern needs for personalization and marking. From its artisanal use to embellish textiles, it has established itself as a method popular with companies to promote their image. 

The result is very qualitative thanks to the volume and texture of the embroidery.

Embroidery requires a significant implementation cost and human cost, which is why the cost per piece is higher than for flocking.

Personalized shirt, logoed bag, advertising cap.

Marking by Stickers

Sticker marking is a versatile promotional tool, ideal for conveying an advertising message on any product with your brand added by the sticker . Thin and easily interchangeable, it allows you to renew your communication according to the seasons, trends or new products. This marking process fits perfectly into a personalization approach.

Stickers are available in a multitude of formats and finishes to meet all expectations. Among the available options: opaque, transparent, odorous, repositionable, fluorescent, reflective, phosphorescent, metallic, custom-cut, iron-on, varnished or micro-perforated stickers. This vast choice of customization makes it easy to create unique and personalized goodies.

Since their appearance, stickers have evolved to become essential personalization and communication tools. From a simple sticker to the advanced technology of doming – a sticker covered with a layer of resin – these supports have continued to adapt.

This means of communication is very affordable and allows you to benefit from very advanced customization. Furthermore, the manufacturing time is very quick.

Depending on the personalized object, the finish may appear less qualitative than marking directly on the product.

Advertising magnet, personalized car, promotional window…

Digital Transfer Marking

Digital transfer marking is a personalization method that allows digital designs to be printed on various media. This process relies on the use of specialized inks and dedicated printers. The design is initially printed on an intermediate support, such as paper or transfer film, before being transferred to the final support using a heat press.

Digital transfer uses pigmented or sublimatic inks, which ensure excellent visual quality and durability. After printing on the intermediate support, the latter is placed on the object to be personalized (for example, a cotton t-shirt). The hot press, applying a temperature of 145°C and uniform pressure, activates the inks and allows their integration into the fibers or the surface of the final support. 

Digital transfer is a recent and already essential technique in the field of personalization. Due to its precision and its ability to reproduce complex patterns in small or large series, it has become a preferred choice for the diverse needs of the market.

Even more precise than direct digital printing, this method allows you to obtain HD marking and maintain excellent color fidelity even with many shades and gradients. A four-color print with a definition of up to 1440 DPI.

The marking may fade over time following excessively repetitive washing.

Personalized plush toy, promotional t-shirt, customizable jacket, etc.

Sublimation marking

Sublimation marking is a personalization technique using a special printer and sublimatic ink. This ink is applied to a specific transfer paper before being transferred to a support. Under the effect of heat, the ink gasifies to integrate into the fibers or material, for a durable result.

Sublimation is particularly effective for personalizing goodies, particularly polyester textiles or pre-treated rigid objects. These must be covered with a polyester varnish to guarantee adhesion and durability of the marking. Thanks to this method, the printed visuals become an integral part of the support, providing a smooth and resistant finish

Historically associated with textile printing, sublimation has evolved to become an essential in the field of goodies. Offering personalization rich in colors and without design limits, this technique has established itself today as a standard.

The result is very qualitative for complex visuals, such as with photos. Its cost remains low for four-color marking because all the colors are printed in a single pass, unlike pad printing or screen printing.

Generally, sublimation does not tolerate scratches very well.

Advertising mug, personalized kit, promotional flag, personalized cushion…

Hydrographic Transfer Marking

Hydrographic transfer marking, also called immersion marking, is a personalization technique used to enhance advertising objects. This process consists of immersing the object in a basin containing a printed film floating on the surface of the water. When the object comes into contact with this film, the pattern is deposited harmoniously, matching the shapes and curves of the promotional product.

This versatile method is suitable for a wide variety of materials such as metal, glass, plastic and hardwood. It allows objects to be personalized with precision, without compromising their integrity. Hydrographic marking is popular for goodies requiring complex designs and detailed patterns.

Hydrographic transfer, initially developed for industrial applications (automobile) in the 1980s, quickly became popular for advertising objects. Also known as hydrographic printing, water transfer printing or hydro dipping.

The marking perfectly matches the shape of the advertising object, we speak of 3D marking.

The marking process is generally manual, which generates a variable cost that tends to be high.

Personalized water bottle, advertising lightbox…

Reactive Transfer Marking

Reactive transfer marking is a technique for directly dyeing textile material. Unlike traditional methods that add an external layer, this customization merges with the fabric to provide a visually impeccable and highly durable result.

Ideal for personalizing goodies, reactive transfer marking is particularly suitable for supports requiring excellent resistance to wear and repeated washing. This method ensures optimal visibility of the message or logo.

Reactive transfer, which appeared with technological advances in the 2000s, this technique quickly established itself as an essential alternative to traditional markings. Its integration into the goodies sector has revolutionized standards.

The rendering is completely personalized with impeccable print quality.

This communication process requires significant production quantities.

Customizable towel, all textile materials to personalize…etc.

Marking by In Mold

In-Mould marking is a personalization technique that allows a visual to be directly integrated into a communication medium, such as goodies, as soon as it is manufactured. Unlike traditional surface printing methods, this technique inserts the image into the heart of the material.

This method is based on plastic injection, where the visual is fused with the final product, providing perfect adhesion and exceptional resistance to wear. Ideal for goodies, In-Mould marking guarantees personalization that meets the needs of companies looking for impactful communication media.

In-Mould marking finds its origins in the evolution of industrial techniques. Developed to meet the growing demand for unique and robust goodies. It reflects know-how where design and technique meet to enhance each personalized object.

The promotional visual does not deteriorate over time.

In Mold is only possible with plastic surfaces.

Advertising lunchbox, personalized trays…

Ephemeral Marking

Ephemeral marking, very popular with major brands, is a temporary personalization technique. It allows you to print a message or a visual on a medium intended to disappear over time, thus meeting targeted communication needs. This one-off customization is also an environmentally friendly alternative.

Temporary marking, born from a need for ephemeral communication, first established itself in the events and advertising sectors. Gradually, it has gained popularity among brands wishing to offer personalized goodies.

The message is generally very impactful, because this way of communicating is relatively recent.

The ephemeral nature is both the great strength of this type of printing but also its main fault. To be well adapted to the objectives of the advertising campaign.

Advertising tattoo, personalized clean tag…

Lenticular Marking

Lenticular branding is a visual personalization technique that uses an impression composed of a set of images. These images are modified and arranged under a special lens, allowing the creation of visual effects such as image change, movement or 3D depth, depending on the orientation of the object. This process adds a dynamic dimension to goodies and communication supports.

Thanks to its ability to transform a simple object into a unique visual experience. Whether they are advertising gadgets, labels or packaging, it makes it possible to enhance goodies by offering a visual interaction that immediately captures attention.

Lenticular marking, which appeared in the 1940s, was first developed for artistic and advertising applications. With the evolution of printing technologies, it is acclaimed for its ability to combine visual innovation, making a lasting impression.

This process adds life to the marking. This gives him the illusion of moving. This process applies to all types of objects.

Lenticular marking requires making at least a hundred pieces depending on the object in order to cover design costs and technical costs.

Promotional magnet, lenticular cup, advertising key ring.

Digital Printing Marking

Digital printing marking is a modern technique which allows printing directly on advertising objects using precisely projected ink droplets. This method guarantees a clean and colorful result, perfectly suited to the personalization of goodies. Once applied, the ink dries quickly under UV light, ensuring optimal durability.

This technology offers great precision, even on complex surfaces, and makes it possible to reproduce detailed visuals or logos in high definition. It is suitable for a wide range of promotional objects, whether pens, mugs or textiles.

Digital printing, born from the evolution of printing technologies. This process has emerged as a solution to meet the growing demand for personalized goodies. 

This technique is perfectly suited to logos in several colors on small production runs (less expensive than other forms of marking). This method adapts to several types of media: paper, plastic, etc. Flat or slightly curved surfaces are preferred.

The texture of the print appears less qualitative than other types of printing such as screen printing.

Personalized communication labels, advertising enclosure, business notebook, etc.

Embossed Debossed Marking

Embossed or debossed marking is a personalization technique that uses a hot press to emboss or deboss a logo, pattern, or any other communication element on leather or imitation leather surfaces. This process allows you to obtain an elegant and timeless finish, very popular in the creation of high-end goodies.

This method can be enriched by the application of colors in recessed or raised areas, thus adding a unique aesthetic touch to the personalization. This option allows you to play with contrasts for an even more striking visual result.

Embossing and debossing are techniques used for centuries in the field of crafts, particularly for decorating bindings or precious objects. Today, they combine tradition and modernity for a prestigious and durable marking solution.

Gives relief to your promotional items, the result appears qualitative in the context of business gifts or for the employees of your company for example. A unique 3D rendering. Possibility of adding gold or silver.

Embossing is not always available because it requires fairly specific and expensive equipment. The marking tends to be quite discreet, which goodie specialists will greatly appreciate (non-intrusive).

Customizable keyring, advertising diary, logoed wallet.

Marking by Cooking

Bakemarking is a personalization method that uses inks specifically designed to resist baking. This technique is particularly suitable for supports such as glass, ceramic and porcelain, allowing precise and long-lasting results to be obtained. It is available in two variants: low temperature baking, which allows multi-colored customizations (up to 10 colors), and high temperature baking, favored for its durability, although limited to black and/or white printing. . Technique also called firing.

In addition to the initial marking, it is possible to add a touch of originality by applying a color to the depression generated by the cooking technique. This process allows you to enrich the personalization by bringing depth and color to the design. These finishes make marking by baking an ideal solution for enhancing goodies over time. 

Baking marking, derived from traditional know-how, has evolved thanks to technical advances. Today, it is commonly used to personalize high-end goodies. Its alliance between tradition and modernity makes it an aesthetic and lasting choice.

This type of marking allows you to create complex and detailed logos. The texture of the marking is very pleasant to the touch.

This marking is more expensive than other types of personalization because it requires more time and equipment. We are also limited to heat-resistant materials for cooking.

Printed mug, glass with logo, advertising plate.

Sandblasting

Sandblasting, also called Sandblasting, involves projecting a jet of sand at high pressure onto a surface. This technique creates a subtle and elegant relief effect. Ideal for materials such as glass, ceramic or porcelain, it provides a precise and durable finish. Sandblasting is widely used to personalize objects and give them a high-end look.

Sandblasting is distinguished by its finesse and precision, offering an impeccable finish, even on complex shapes. This method is perfect for personalizing goodies, whether logos, patterns or texts. Unlike other techniques, sablation marking ensures deep, wear-resistant engraving, while maintaining a pleasant and natural feel.

Sandblasting has its origins in ancient methods of abrasion sculpture in the 1870s. Modernized by advanced technologies. Used in the production of quality goodies, it embodies the perfect alliance between tradition and innovation.

This type of marking allows for a high level of detail. The texture to the touch is highly appreciated, which adds value to the advertising object.

This type of marking is only available on certain surfaces. This is a fairly atypical marking that we only offer on certain references.

Personalized glass, advertising carafe, personalized mug, advertising cup.

Print styles

This glitter-based personalization technique offers an eye-catching style for highlighting your logo.

A technique that makes your logo visible day and night thanks to the reflection of light, a personalization often affixed to children's clothing for safety during their journey between school and home.

A print that gives a shiny and metallic effect to your logo. A relief that can be gold or silver on textile pieces.

This technique gives your logo a “commando” effect, the principle is to use the color of your logo or your charter to give a camouflage effect around your logo or inside it.

Night and day visibility through screen printing or phosphorescent ink transfer which feeds on ambient light which it then restores in the dark, for a logo visible in the darkest places.

By transfer or screen printing, make the colors of your logo flash on textiles. Only 4 colors available: green, pink, yellow, orange.

Allows you to personalize curved surfaces all around the advertising object while remaining on a fairly economical approach in terms of cost.

How to choose the right marking?

Communication through media objects represents a real asset for a company, an association or any other establishment. This media, in its own right in communication, has numerous advantages:

However, finding the right goodies that will represent your business and meet your objectives is not always easy. Many factors come into play, starting with choosing the right marking. This will depend:

Choosing an advertising item in line with the values ​​of your company or your association requires, above all, the definition of precise objectives.

Marketing Création, specialist in goodies and promotional bonuses for children, supports you throughout your project and provides you with all the advice and all the right questions to ask yourself to succeed in your communication campaign

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