promotional merchandise market is changing. Driven by geopolitical influences, growing awareness, and a quest for innovation, 2026 is shaping up to be a creative year. With stricter standards, evolving design, and the massive influence of franchises and pop culture, brands must offer attractive and meaningful promotional items .
We support companies in this transition: creating promotional items that really appeal to children… while faithfully reflecting brand values.
Colors and styles: 2026 positive
In 2026, the trend is clear: optimism is expressed through colors and materials that bring a smile.
A deliberate “visual optimism”
Vibrant colors are making a strong comeback: bright coral, luminous turquoise, lemon yellow, and pop lilac. These colors are perfect for energizing promotional items and instantly capturing the attention of younger audiences.
Organic pastel, soft yet modern
Nature-inspired color palettes (sand, sage, peach, oxygen) are becoming increasingly popular in educational, cultural, and event-related sectors. They are ideal for promotional items with a softer aesthetic: pastel lunch boxes, children's tote bags, softcover notebooks, etc.
Responsible textures & soft materials
Touch becomes an argument: polished light wood, organic cotton, textured rPET…
Brands are now combining design and sustainability in their custom-made objects.
Mini format, maxi impact
Easy to distribute and transport, the ingenious little items, coloured crayons, miniature puzzles, compact snack boxes; appeal with their practicality and trendy look.
Licenses: Heroes of 2026 and intergenerational appeal
Children continue to be attached to strong and identity-based universes, but expectations are evolving.
Pokémon, Harry Potter, Marvel, Disney… These major universes continue to fuel demand and reinforce the emotional value of media products. As do all the releases planned for 2026.
The emergence of new licenses in 2026
Netflix Kids series, YouTube Kids creators, and independent video games are gaining popularity. These emerging franchises are paving the way for more original and innovative designs.
The return of “no-logo design”
For organizations without image rights, generic motifs are making a strong comeback: cute animals, space, nature, sports… They allow for the creation of unique promotional items adapted to all target audiences.
The powerful rise of eco-friendly promotional items
By 2026, more than one in three children's products will be made from sustainable materials. This significant progress is driven by increasing demand from brands… and parents. Looking for a custom product from our catalog or a bespoke creation of something you have in mind? We can produce a variety of products for your 2026 needs. Whether for children, adults, or retirees, we can design promotional items tailored to your requirements.
Already have ideas in mind? Request a quote!