Firstly, it is important to define the two different types of promotional plush toys because the personalized plush toy is clearly distinct from the custom-made plush toy .
– The personalized plush toy :
This involves choosing an existing plush toy on the market and adding a marking to it: such as an embroidered logo on a patch, for example, or transferring the logo onto a garment of the plush toy such as a scarf or a t-shirt (other techniques exist), or simply adding a label with the company logo.
There are also keychain plush toys and giant customizable plush toys, which have been very popular for the past few months.
– The custom-made plush toy :
It's a promotional plush toy created from scratch, starting with an idea or a simple sketch. It's an original plush toy that you won't find anywhere else. This is the case, for example, with all company mascots . These are unique items dedicated to a brand, giving a face to a company, and they cannot be copied. For example, the Duracell bunny or the Butagaz blue teddy bear.
PERSONALIZED PLUSH TOYS: AN INCREASINGLY BROAD TARGET AUDIENCE AND AN INCREASINGLY EXTENTABLE RANGE
A plush toy with your logo is a fantastic marketing tool for promoting your company's image. Contrary to popular belief, it's not just a children's toy. More and more adults are buying plush toys for themselves, as is the case in the UK where it's a common gift among adults.
This foray beyond the world of childhood has become more visible with the development of giant plush toys, better suited to the adult market. These XXL, life-size plush toys , shaped like bears or pandas, can also be used as sofas or poufs.
It is an essential media item suitable for all target audiences (children and adults and even pets) and all budgets, ranging from low-priced personalized plush toys such as plush keychains or customizable cuddly toys to giant logoed plush toys over 2 meters tall.
Quality is also not neglected, with an extensive range including high-end, tear-resistant, personalized plush toys made entirely in France .
Penguin plush to logo
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Personalized Plush Moose
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Llama, panda, unicorn, teddy bear, rabbit, tiger, panther, crocodile, octopus, turtle…etc. The range of plush animals is constantly growing. And since anything is possible, starting with a simple drawing, there are no limits to creativity. In 2020, we noticed a particular interest in plush llamas and pandas, even though personalized teddy bears still dominate the top sales . It's true that they have a more emotional connotation, reminding us of the teddy bear of our childhood and allowing us to play more on feelings.
CUSTOMIZED ECO-FRIENDLY PLUSH TOYS
For 2021 and the years to come, it's highly likely that plush toys made from RPET (recycled plastic) will become a popular and sustainable promotional item.
The softness of the material and the plush toy's stuffing are remarkable; it's indeed difficult to distinguish between a polyester plush toy and one made from RPET.
This eco-friendly promotional item aligns perfectly with climate challenges and companies' CSR (Corporate Social Responsibility) policies, enabling more environmentally responsible communication campaigns.
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RPET plush to personalize
Price on quote Choice of options This product has several variations. Options can be chosen on the product page
A PROMOTIONAL ITEM THAT CREATES EMOTION: ITS PURPOSE
In terms of communication, a customizable plush toy evokes emotion by appealing to each person's feelings. It's this feeling and these sensations that help your brain remember the brand. And the stronger the emotion generated, the greater the message's memorability. Of all emotions, joy is undoubtedly the most effective.
It is partly for these reasons (the others are explained below) that the promotional plush toy is an essential and timeless advertising item in today's corporate communication. A cute and reassuring object, with a pleasant tactile experience that evokes emotion, it is the very antithesis of digital communication or cold, high-tech promotional gifts.
In a context of hyper-advertising and digital solicitation, returning to human contact allows you to stand out and make yourself known, a contact that can be established when you offer the promotional item.
THE 7 REASONS THAT MAKE THIS PUBLIC OBJECT ESSENTIAL
Boost sales:
Some children's clothing brands don't hesitate to use what they call "incentivizing" campaigns. Once or twice a year, they offer a cute, logo-branded plush toy when a customer's purchase exceeds €150. It's a clever way to increase the average order value of their potential customers.
Sell the plush toy:
It can be sold to the general public and promote the brand at the same time. This dual function allows the communication campaign to be financed by the revenue generated from the resale of the plush toys. This is the case with plush toys representing a city, such as those for seaside resorts or winter sports resorts. They are sold in tourist offices and shops. It's a bit like a snow globe, but in plush form!
It can be sold to the general public and promote the brand at the same time. This dual function allows the communication campaign to be financed by the revenue generated from the resale of the plush toys. This is the case with plush toys representing a city, such as those for seaside resorts or winter sports resorts. They are sold in tourist offices and shops. It's a bit like a snow globe, but in plush form!
Build loyalty :
A personalized or custom-made plush toy is also a lovely gift to give as a way to build customer loyalty. It's a lasting promotional gift that people keep for a long time and that reminds them of the brand that gave it to them.
Courtepaille commissioned PELUCHE CREATION to offer as a promotional gift in its restaurants in the run-up to Christmas. The goal was to encourage children, who are key influencers, and their parents to return to this famous restaurant chain.
It can be sold to the general public and promote the brand at the same time. This dual function allows the communication campaign to be financed by the revenue generated from the resale of the plush toys. This is the case with plush toys representing a city, such as those for seaside resorts or winter sports resorts. They are sold in tourist offices and shops. It's a bit like a snow globe, but in plush form!
Consider the presentation: Highlighting the act of giving is important to add value to your gesture and get your message across. For example, presenting the plush toy in a personalized bag with company information will help draw more attention to your services.
Expand the range of products intended for monthly gift boxes :
Who would have thought a few years ago that we'd be giving promotional plush toys to dogs or cats ? Yet it's become a reality. For example, Japhy commissioned Peluche Création to design plush toys specifically for dogs—that is, durable and small in size. Pets have thus become a target for the promotional plush toy market!
The goal here is to build customer loyalty for this subscription box designed for pets. It's a promotional gift that's extremely popular with dog owners, judging by the amount of user-generated content (UGC) created on social media. Indeed, many owners post photos of their pets in action with these branded plush toys, which are tailored to the season. For New Year's, a plush champagne bottle was created, and for Valentine's Day, a heart-shaped plush toy.
These plush promotional items integrated into the box help Japhy to grow its community on Instagram and to have effective, friendly and dynamic communication at a lower cost.
Improve your brand image :
To give a company a face, and especially a friendly one, what could be better than a brand mascot? It allows customers to recognize the company at a glance and, above all, it humanizes it. It's an asset for strengthening the bond with your clients.
A unique plush toy in your company's colors , whether it resembles an animal or a fictional character, is an effective way to convey your values. It allows you to simplify your message, making it clearer and more understandable. Children are particularly drawn to advertising mascots and easily become attached to them, thus creating a strong connection with the company.
Many establishments communicate via their custom-made plush toys, such as Club Med, MMV or Belambra for example, and for good reason, it is a fantastic brand memorization tool !
By associating the face, color, and silhouette of a plush toy, the brain better remembers the brand associated with it.
3C évolution, for example, asked Peluche Création to design a plush toy from A to Z based on the digital mascot of its website, a chameleon.
Showing kindness towards children :
Many establishments communicate via their custom-made plush toys, such as Club Med, MMV or Belambra for example, and for good reason, it is a fantastic brand memorization tool !
By associating the face, color, and silhouette of a plush toy, the brain better remembers the brand associated with it.
3C évolution, for example, asked Peluche Création to design a plush toy from A to Z based on the digital mascot of its website, a chameleon.
Rewarding your teams :
Giving a plush toy bearing your company logo can be a great way to reward your employees during a seminar and strengthen their connection to the company. It's also a thoughtful Christmas gift for the children of your team members at the traditional company Christmas party. And if their child is happy, the employee will feel grateful to their company.
While it may initially represent an effort for the employer, the return on investment is often immediate. An ideal promotional gift to boost team morale .
The plush toy used in advertising is not just a cute and comforting animal!
A personalized plush toy is much more than just a promotional item; it creates a whole emotional connection with the product. Connect directly with your clients on an emotional level with a personalized teddy bear, allowing them to relive their childhood memories. And your brand will be more memorable! If you already have an idea or a sketch, we can create a prototype of your custom plush toy in a very short time and send you a sample.
Creating custom-made plush toys is one of our specialties. We pride ourselves on designing unique, high-quality plush promotional items that also make our clients proud!