Firstly, it is important to define the two different types of advertising soft toys because the soft toy to be personalized is clearly to be differentiated from the soft toy to be created to measure .
– The personalized plush toy :
This involves choosing a plush toy that already exists on the market and adding a marking to it: such as an embroidered logo on a badge for example or transferring a logo to a plush item of clothing such as a scarf or a t-shirt (for example). other choices of techniques exist) or simply to add a label with the company logo.
There are also keychain plush toys and giant customizable plush toys, which have been very popular for several months.
– The custom-made plush toy :
It's an advertising soft toy created from A to Z from an idea or a simple sketch. It's an original plush toy that you won't find anywhere else. This is the case, for example, for all company mascots . These are unique copies dedicated to a brand, giving a face to a company and which cannot be copied. Like for example, the Duracell rabbit or the blue bear cub from Butagaz
THE PERSONALIZED PLUSH: AN INCREASINGLY TARGET AND AN INCREASING RANGE
The plush toy with logo is a fabulous marketing tool to convey the image of your company. Despite popular belief, it is not just a child's goodie. More and more adults are buying soft toys for themselves, as in the United Kingdom where it is a common gift between adults.
A foray outside the world of childhood that has become more visible with the development of offers in terms of giant soft toys, more adapted to the adult market. XXL human-sized soft toys in the shape of a bear or panda which can also be used as a sofa or ottoman.
It is an essential media object suitable for all targets (children and adults and even pets) and all budgets ranging from low-cost personalized plush toys such as plush key rings or customizable cuddly toys up to the giant plush toy with logos over 2 meters high.
The quality is not to be outdone either with an extensive range including high-end, tear-resistant personalized soft toys made 100% in France .
Penguin plush to logo
3,12 €
Personalized Plush Moose
3,27 €
Llama, panda, unicorn, teddy bear, unicorn, rabbit, tiger, panther, crocodile, octopus, turtle…etc. The range of stuffed animals continues to grow. And since everything is possible, from a simple drawing, there are no limits to creativity. In 2020, we noticed a particular attraction for plush llamas and pandas, even if personalized teddy bears still dominate the top sales . It is true that it has a more emotional connotation by reminding us of the teddy bear from our childhood and allows us to play more on feelings.
ECO-FRIENDLY PERSONALIZED SOFT DIES
For 2021 and the years to come, it is a safe bet that the RPET soft toy, that is to say made from recycled plastic materials, will become a sustainable advertising item in high demand.
The softness of the material and the padding of the plush are astonishing, and it is in fact difficult to tell the difference between a polyester plush toy and one made of RPET.
goodies in line with climate issues and companies' CSR policy for more eco-responsible communication campaigns.
-
RPET plush to personalize
5,72 € Choice of options This product has several variations. Options can be chosen on the product page
AN ADVERTISING OBJECT THAT CREATES EMOTION AND ITS OBJECTIVE
In terms of communication, the customizable plush toy creates emotion by touching everyone's emotional sphere. It is this feeling and feeling that will help your brain memorize the brand. And the stronger the emotion generated, the higher the memorization of the message will be. Of all the emotions, joy is of course the one that arouses the most effectiveness.
It is partly for these reasons (the others are developed below) that the promotional plush toy is an essential and timeless advertising item in current corporate communication. A cute and reassuring object, with a pleasant tactile effect creating emotion, the very antithesis of digital communication or cold high-tech goodies.
In a context of hyper advertising and digital solicitation, the return to human contact allows you to stand out from the crowd to make yourself known, a contact which can be established at the time you offer the promotional item.
THE 7 REASONS WHICH MAKE PUB OBJECT ESSENTIAL
Boost sales:
Some brands in the children's textile sector do not hesitate to do what they call toning operations. In fact, once or twice a year, they offer a pretty soft toy with a logo when the customer's shopping basket exceeds €150. A clever way to increase the average basket size of your prospects.
Sell the plush:
It can be sold to the general public and promote the brand at the same time. A dual function which makes it possible to finance the communication campaign through the income generated during the resale of the soft toys. This is the case for soft toys bearing the image of a city, as for seaside resorts or winter sports resorts. They are sold in tourist offices and shops. It's a bit like the plush version of the snow globe!
It can be sold to the general public and promote the brand at the same time. A dual function which makes it possible to finance the communication campaign through the income generated during the resale of the soft toys. This is the case for soft toys bearing the image of a city, as for seaside resorts or winter sports resorts. They are sold in tourist offices and shops. It's a bit like the plush version of the snow globe!
Build loyalty :
The personalized or custom-made soft toy is also a great item to offer when it comes to building customer loyalty. It is a durable promotional gift that we keep for a long time and which allows us to remember the brand that gave it to us.
Courtepaille had a custom-made llama soft toy created by PELUCHE CREATION with the aim of offering it as an advertising gift in its restaurants in the run-up to Christmas. The objective was to make children, who are prescribers!, and their parents want to return to this famous restaurant chain.
It can be sold to the general public and promote the brand at the same time. A dual function which makes it possible to finance the communication campaign through the income generated during the resale of the soft toys. This is the case for soft toys bearing the image of a city, as for seaside resorts or winter sports resorts. They are sold in tourist offices and shops. It's a bit like the plush version of the snow globe!
Think about staging: Promoting the act of offering is important to give value to your gesture and get your message across. For example, offering the plush toy in a personalized bag with company documentation will further help draw attention to your services.
Complete the range of products intended for monthly gift boxes :
Who would have thought a few years ago that we would offer promotional stuffed animals to dogs or cats ? However, it has become a reality. Indeed, like Japhy who asked Peluche Création to design soft toys adapted to dogs, that is to say resistant and in a small format. Pets have thus become a target for plush goodies!
The goal here is to retain customers of this box which is intended for pets. An advertising gift that is very popular with dog owners given the quantity of UGC (User Generated Content) created on social networks. In fact, many owners post photos of their pets in action with these labeled soft toys adapted to the seasonality. For the New Year, a plush bottle of champagne was created and a heart plush toy for Valentine's Day.
These plush promotional items integrated into the box help Japhy to grow his community on Instagram and to have effective, friendly and dynamic communication at a lower cost.
Improve your brand image :
To give a face and especially a friendly face to a company, what could be better than a brand mascot? It allows you to recognize the company at first glance and above all it humanizes it. This is an asset for strengthening the bond with your customers.
A unique soft toy in your company colors , whether it looks like an animal or a fictional character, is an effective intermediary for conveying your values. It allows you to simplify the message! And therefore to clarify it and make it more understandable. Children are particularly sensitive to advertising mascots and become easily attached to them, thus creating a strong bond with the company.
Many establishments communicate via their tailor-made soft toy, such as Club Med, MMV or Belambra for example, and for good reason, it is a fantastic brand memorization tool !
By associating the face, color and silhouette of a soft toy, the brain better memorizes the brand associated with it.
3C Evolution, for example, asked Peluche Création to design a soft toy from A to Z based on the digital mascot of its website, a chameleon.
Show kindness towards children :
Many establishments communicate via their tailor-made soft toy, such as Club Med, MMV or Belambra for example, and for good reason, it is a fantastic brand memorization tool !
By associating the face, color and silhouette of a soft toy, the brain better memorizes the brand associated with it.
3C Evolution, for example, asked Peluche Création to design a soft toy from A to Z based on the digital mascot of its website, a chameleon.
Reward your teams :
Offering a soft toy with your establishment's logo can be an opportunity to reward your employees during a seminar and develop their bond of attachment to the company. It is also an item to offer as a Christmas gift to the children of your teams during the traditional company Christmas tree. And if their child is happy, the employee will be grateful to their company.
Even if, initially, this may represent an effort for the employer, the return on investment is often immediate. An ideal promotional gift to boost troop morale .
The stuffed animal used in advertising is not only a cute and comforting animal!
The plush toy to personalize is much more than a goodie, it creates a whole emotional dimension around the advertising object. Directly touch your customers on their emotional level with a personalized teddy bear, allowing them to immerse themselves in their childhood memories. And your brand will be more remembered! If you already have an idea or a sketch, we are able to create the prototype of your custom soft toy in a very short time and send you the sample.
Creating a personalized custom plush toy is one of our specialties. We are proud to design unique and quality plush promotional items that also make our customers proud!