Every year, sports competitions attract billions of viewers, supporters representing potential customers. These events create real social cohesion. They also bring added value to communication strategies through advertising articles . Thus, it is entirely logical to create a promotional item reflecting the image of your company in anticipation of major sporting events from a sports-focused perspective.
Among the 10 most followed sports competitions in the world, we find:
In 10th position, Formula 1 Grands Prix
9th position, The Champions League Final
8th, The Super Bowl
7th, The Asian Games tied with the Tour de France and the Rugby World Cup
6th, The Women's Football World Cup
5th, The UEFA European Championship
4th, The Winter Olympic Games
3rd, The Cricket World Cup
2nd, The Men's Football World Cup
1st, The Summer Olympic Games
Every year, it is interesting to integrate key moments conducive to the implementation of marketing actions in your calendar, obviously taking into account the participation of your target market in these events. We are currently talking about international sporting events such as the World Cups or the Olympic Games, but smaller competitions are just as essential for promoting your brand on a local scale.
It is important to start collecting your company's promotional items 3 to 4 months in advance of the sporting event and to be able to program the entire marketing strategy on the item on time.
The Olympic Games an asset for businesses
The Olympic and Paralympic Games are highly anticipated and highly publicized international sporting events. With more than 10,000 athletes from around the world, the games are a unique opportunity for companies to showcase their image and brand to a global audience and broadcast in more than 200 countries around the world. By offering goodies to spectators or athletes, your company has the opportunity to reach a global audience, for example in mainland France in 2024 more than 11 million visitors are expected.
Strengthening its notoriety, particularly if these objects are well designed and of quality during these Olympics, can be an asset in getting closer to the consumer.
Additionally, souvenirs tend to be preserved during sporting events, so your business can continue to benefit from long-term visibility after the event.
Additionally, souvenirs tend to be preserved during sporting events, so your business can continue to benefit from long-term visibility after the event.
Local sporting events
40 million participants, 16 million members and 2.5 million sporting events organized each year*.
Mobilizing your company for smaller-scale tournaments, encouraging a team or simply equipping your employees for a corporate sporting challenge is a way of showing support and giving another dimension to your corporate image.
Mobilizing your company for smaller-scale tournaments, encouraging a team or simply equipping your employees for a corporate sporting challenge is a way of showing support and giving another dimension to your corporate image.
Furthermore, it is advantageous to engage in sporting events in which your company can easily participate and to provide its supporters with accessories to your brand, an approach which will be well received.
Choose relevant gifts
Any communication action has its environmental impact. It may be a good idea to review your brand's image by using thoughtful promotional items that have real use and won't just be thrown away at the end of a sporting event .
Recently the Grande Course du Grand Paris tested a model of medal to plant, specifically made in France with recycled wood. This is a way of offering our life cycle to a product which is intended to be only a souvenir, or even a decorative object at the end of its life.
Customizable wooden trophy
2,78 €
Customizable medal
2,51 €
Double wall bottle to personalize
4,74 €
Customizable anti-stress rugby ball key ring
Price on quote
Our top 10
1. T-shirts and polo shirts with your logo for the Paris 2024 Olympic Games.
2. Caps embroidered with your logo
3. Personalized backpacks or sports bags
4. Logoed insulated flasks
5. Personalized Beach Towels.
6. Collectible pins representing Olympic sports.
7. Water bottles with your logo
8. Collectible Personalized Silicone Bracelets.
9. Embroidered patches with your logo on cotton T-shirts
10. Logoed USB keys
*Source: Sport and Citizenship magazine