Surprises in cereal boxes are nothing new. With our 6 ideas for goodies to add to cereal packets, find a winning communication strategy using objects. For a child target, maintain popularity with your products thanks to our expertise.
The history of goodies in cereal boxes dates back to the 1900s. They were originally toys and other surprise accessories placed inside children's cereals. A winning operation for cereal manufacturers who implemented this strategy in order to attract the attention of children and aimed to make cereals more attractive for families, by transforming the act of purchasing into a fun experience . Initially, goodies were often simple, such as trading cards, stickers or small plastic toys. These small gifts were often linked to popular themes, such as cartoon characters, superheroes, or children's television series.
In the 1950s and 1960s, goodies grew in popularity with the beginnings of television and the broadcast of cartoons that had become iconic. This was an opportunity to include toys and promotional items featuring these popular characters. This helped establish a direct connection between children's favorite cartoons and breakfast.
Over time, the goodies included in cereal boxes have become more and more varied and sought after. You could find different games, articulated figures, key rings, scratch cards, mini-books, magnets, and sometimes even product samples . Some goodies were specifically designed to promote movies, TV shows, comic books, or other merchandise.
However, in recent years there have been concerns related to the safety of toys included in cereal boxes, particularly regarding small items that could pose a choking hazard to young children. Some manufacturers have responded by adjusting the design of goodies to ensure consumer safety. In addition, zero plastic is also part of the CSR initiatives of many companies . Today looking for game ideas and thus promoting them in cereal boxes These small gifts have evolved over time, reflecting cultural trends and children's preferences.
Our personalized game ideas to add to cereal boxes!
Breakfast is often considered the most important meal of the day, but why not make it as fun as it is nourishing? We've put together a list of personalized game ideas to add to cereal boxes . So you are a company specializing in the food industry, your core target is children and you are looking for ideas to offer added value to your products? Here are our ideas for goodies!
Tangram Puzzle
Transform the breakfast table into a creative playground with a tangram puzzle. Geometric wooden pieces, when assembled, can form a variety of shapes and figures.
Challenge yourself to create different silhouettes every morning, stimulating your mind while enjoying your cereal. A fine game format to easily fit into a cereal box.
Advertising Tangram Puzzle
0,44 €
Wooden puzzle
Personalized wooden puzzles for breakfast? Every box of cereal might contain a special piece .
Collect them over time to build a complete puzzle that will reveal a secret image or message. A morning adventure that reveals itself little by little!
Customizable wooden puzzle
1,06 €
Miniature plane to build
A journey full of imagination by adding miniature planes to build in your cereal boxes.
In the same style as 3D puzzles , take the children on a crazy adventure with a personalized game in cereal boxes.
Customizable buildable plane
0,62 €
Box of colored pencils and pens
Let the little artists speak with a box of colored pencils. Each box could contain unique pencils to encourage creativity. Create a space to color on your cereal boxes !
The 4-color Bic pens included in each box, and what's more, they are collectible since they are different in each box.
Personalized Natural Wooden Pencil Box
0,13 €
BIC® 4 Colors ballpoint to personalize
2,72 €
Temporary Tattoo
Bring a touch of fun to children's breakfasts by including temporary tattoos in your cereal boxes. Show off fun and original designs while enjoying your breakfast.
A fun way to start the day in style. An effective format to place in cereal packaging .
Temporary tattoo to personalize
Price on quote
Need support for a tailor-made goodies project? Marketing Creation simplifies your task in your communication strategy by object. Request a quote!