Surprises in cereal boxes are nothing new. With our 6 ideas for promotional items to add to cereal packages, discover a winning promotional strategy. Maintain the popularity of your products with children thanks to our expertise.
The history of cereal box goodies dates back to the 1900s. Initially, these were toys and other surprise accessories placed inside children's cereal. This proved a winning strategy for cereal manufacturers, who implemented it to capture children's attention and make cereal more appealing to families, transforming the act of buying cereal into a playful experience . At first, the goodies were often simple, such as trading cards, stickers, or small plastic toys. These little gifts were frequently linked to popular themes, such as cartoon characters, superheroes, or children's television series.
In the 1950s and 1960s, promotional items gained popularity with the advent of television and the broadcast of iconic cartoons . This presented an opportunity to include toys and promotional items featuring these popular characters, helping to establish a direct connection between children's favorite cartoons and breakfast.
Over time, the goodies included in cereal boxes became increasingly varied and sought-after. They included different games, action figures, keychains, scratch cards, mini-books, magnets, and even sometimes product samples . Some of these goodies were specifically designed to promote movies, television shows, comic books, or other merchandise.
However, in recent years, concerns have arisen regarding the safety of toys included in cereal boxes, particularly small objects that could pose a choking hazard for young children. Some manufacturers have responded by adjusting the design of these toys to ensure consumer safety. Furthermore, reducing plastic waste has also become part of many companies' CSR initiatives . Today, companies are searching for new toy ideas to incorporate into cereal boxes. These small gifts have evolved over time, reflecting cultural trends and children's preferences.
Our ideas for personalized games to add to cereal boxes!
Breakfast is often considered the most important meal of the day, but why not make it as fun as it is nutritious? We've put together a list of personalized game ideas to add to cereal boxes . So, you're a food company whose target market is children, and you're looking for ways to give your products added value? Here are our giveaway ideas!
Tangram Puzzle
Transform your breakfast table into a creative playground with a tangram puzzle. The geometric wooden pieces, once assembled, can form a variety of shapes and figures.
Challenge yourself to create different silhouettes each morning, stimulating your mind while you enjoy your cereal. Its slim design fits easily into a cereal box.
Advertising Tangram Puzzle
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Wooden Puzzle
Personalized wooden puzzles for breakfast? Each cereal box could contain a special piece .
Collect them over time to build a complete puzzle that will reveal a secret image or message. A morning adventure that unfolds little by little!
Customizable wooden puzzle
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Miniature airplane to build
A journey of imagination awaits with the addition of buildable miniature airplanes to your cereal boxes.
Similar to 3D puzzles , take children on a wild adventure with a personalized game inside their cereal boxes.
Customizable buildable airplane
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Box of colored pencils and pens
Let your little artists shine with a box of colored pencils. Each box could contain unique pencils to encourage creativity. Create a coloring space on your cereal boxes !
The Bic 4 colour pens included in each box, and what's more, they are collectible since they are different in each box.
Personalized natural wood pencil box
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BIC® 4 Colours ballpoint pen to personalise
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Temporary Tattoo
Add a touch of fun to children's breakfasts by including temporary tattoos in your cereal boxes. Show off fun and original designs while enjoying your breakfast.
A playful way to start the day in style. An effective format to place inside the cereal packaging .
Temporary tattoo to personalize
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