In the world of promotional items, particularly in the sector of children's products, the choice of items is crucial. Not only must these objects be attractive and functional , but their origin and method of manufacture are of increasing importance for businesses and consumers. Two labels particularly stand out when it comes to promoting the French origin of products: “ Made in France ” and “ Origine France Garantie ”. So, which one should you choose for your promotional items intended for children?
Made in France - Tradition and know-how
The “Made in France” marking indicates that the product was manufactured in France, but it does not require a specific percentage of production or materials of French origin. This marking is based on the principle of “place of last substantial transformation” , which may include products assembled in France with components from abroad.
Advantages of Made in France
🔵 A reputation for quality and artisanal know-how and therefore perceived as more prestigious.
🔵 Support the local economy and promote employment in France.
🔵 A wide variety of objects for many options for advertising campaigns
Disadvantages of Made in France
🔴 Does not require as strict traceability as other certifications, which can be problematic for consumers concerned about the precise origin of materials.
French Origin Guaranteed - Transparency and Requirement
The “Origine France Garantie” (OFG) label goes further in terms of transparency and strict compliance. To obtain this marking, at least 50% of the unit cost must come from activities carried out in France , and the product must take on its essential characteristics in France.
Advantages of Origin France
🔵 OFG ensures total transparency on the French origin of the product.
🔵 This marking imposes strict standards which guarantee manufacturing quality.
🔵 OFG marking can increase confidence and appeal of advertising items.
Disadvantages of the French Origin
🔴 OFG certification requirements may impact the budget of advertising campaigns.
🔴 The number of OFG certified products is more limited, which can limit the options.
Make a choice
In the sector of promotional items for children, the safety, quality and origin of the products are essential. Companies must not only comply with strict toy safety standards , but also meet the increasingly high expectations of parents and consumers regarding ethics and ecology.
Ultimately, the choice between “Made in France” and “Origine France Garantie” will depend on the priorities in terms of costs, quality and values to be transmitted through promotional objects for children. Each label/brand has its own advantages and disadvantages , but both guarantee a certain added value in terms of brand image and customer satisfaction.
Made in France objects are ideal for products where prestige and tradition are major assets. Perfect for campaigns where the budget must be controlled while highlighting a French aspect.
🔴 Origine France Guaranteed objects are, for their part, recommended for products where transparency and quality requirements are essential criteria. Suitable for campaigns promoting ethics, traceability and responsible consumption.
By focusing on one or the other, you can not only strengthen the appeal of your promotional items but also show a strong commitment to quality and French origin, values that are increasingly popular in the BtoB retail sector. products.