There are many examples of goodies and promotional bonuses that have helped write the history of promotional items. Let's go back in time to discover promotional gift ideas with this bonus retrospective.
Examples of historical goodies
The Bonux gift
The famous Bonux gift was a major success in the 1980s. Small goodies contained in the detergent packet placed the brand at the top of sales. A success that made it emblematic, it was able to stand out when it was created thanks to this additional gift strategy with the sale of their laundry detergent. a gift that encouraged purchase, a small car, figurines, thimble or butter knife, it is often a toy or utility object for housewives and their children.
The Pif gadget
Since its creation in 1969, the weekly magazine offered an extraordinary gadget, inserted in the magazine. it became a huge success in the 1970s and 1980s, with print runs exceeding more than 500,000 copies. It even reached more than 1 million copies for gadgets that remain in memories, such as jumping peas.
Coca Cola yoyos
CocaCola had the brilliant idea of relaunching the yoyo fashion in 1985. Coca thus created its own advertising item. This very good quality yoyo comes with figures and competitions organized by the brand. The success is immense and juicy. Since the brand sells the famous yoyos in millions of copies at tobacconists.
Pine madness
In the 80s, pins from all brands flooded the planet, a real boon effect for brands. Goodies that allow you to develop sales strategies. In addition, collectors and other pin supporters are happy to collect these little exclusives.
The Kellogg's gift
Cereal brands have always offered a small toy at the bottom of the packet to keep children happy. Toys which often represent their brand's mascots and today have become emblematic of advertising goodies.
The kinder surprise by Ferrero
In 1974, Ferrero was already well established in the world of chocolate with the idea of “extending” Easter all year round by creating the Kinder egg! The goal is to offer magic to children with their chocolate eggs. still relevant, the egg enjoyed immediate success by combining toy ideas and collections.
A free smart
Some real estate groups have even offered a free car for the purchase of a house or apartment. A premium gift that left an impression on everyone and created notoriety.
Bracelet looms
The loom waves hit in 2013. These little colored rings seduced us with their simplicity and their creative side. Starting from the United States, fashion spread very quickly throughout the world.
The fidget hand spinner
Many companies claim to have invented the hand spinner. But ultimately none owns a deposit or a patent. It is a unique phenomenon, a sort of collective creation produced in China. This toy which is not really a toy would have concentration benefits. However, it has been banned in the majority of schools.
It's now up to you to write the next chapter in the history of promotional bonuses. And in our opinion, the main character will be the eco-responsible goodies.
To be continued…