The history of the pin
The goal is to capture children's attention while conveying your destination's message. That's why we've compiled a list of promotional gift ideas that are sure to delight young tourists:
Example of a Roland Garros badge
The pin's origins can be traced back to the badge, its ancestor, in the 18th century. Pins have existed since the First World War, where they first appeared as decorations. In France in 1956, the radio station Europe 1 attempted to use pins as an advertising tool, but this proved unsuccessful.
It was thanks to the 1987 French Open tennis tournament that it gained popularity. Indeed, created by the Arthus-Bertrand company, the Roland Garros pins became a success and launched a real trend.
The badge's moment of glory
From the late 1980s onwards, pins became a fashion accessory and a tangible, reliable communication tool for businesses. In the early 1990s, pin exchanges were established, books and catalogs were published on the subject, and the rarest pins were collected at high prices. Their success can be partly attributed to a change in the fastening method: a simple pin pierces the fabric and is secured by a butterfly clasp.
This is how they came to be so prevalent in everyday life, used by both commercial brands and musical groups. They are also used at commemorative events or as gifts and prizes. Pin production exploded, culminating in the 1992 Albertville Olympic Games.
From the mid-90s to the present day, the evolution of the pin
However, after the Olympic Games, the enthusiasm surrounding this item gradually waned, and today it is practically limited to serious collectors. Today, the pin remains a collectible item firmly rooted in people's memories, allowing companies and organizations to leverage its vintage image.
Companies typically use it during sporting or cultural events to communicate their logo and image.
Even today, it remains a defining object of the 90s, with its own dedicated following! There are also collectors' fairs, such as the one in Champeaux, Seine-et-Marne. The internet has provided collectors with an ideal platform for sharing and exchanging information about their collections.
Today, it's certainly associated with nostalgia and a vintage image, but it remains just as effective! As an advertising or promotional item, it's ideal for reinforcing a brand's identity . It's often manufactured using a process called "doming," which involves applying a transparent resin that gives the pin exceptional volume and shine.
Looking to evoke a sense of nostalgia, melancholy, or the "good old days" in your clients or colleagues? In that case, pins are ideal, whether used as advertising materials, promotional items, or giveaways !
At Marketing Création, we have the expertise to use promotional items to enhance your communication. We know how to work with emotions. Design a custom badge that reflects your brand. A pin that represents you and allows you to communicate your company's purpose. Create a collection of fully personalized pins in your graphic style.
Feel free to contact us for any information or quote requests:
contact@marketingcreation.com or +33 4 42 26 23 07